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Sports betting embedded in Australian sporting culture

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Sports betting embedded in Australian sporting culture

Postby Neve [admin] » Fri Feb 27, 2015 2:50 pm

Sports betting embedded in Australian sporting culture
Funded by the Victorian Responsible Gambling Foundation, this study by Dr Ross Gordon of Macquarie University and Michael Chapman of the University of Wollongong investigated the marketing mechanisms sports betting agencies use to appeal to young adults who gamble on sport.

With both 'footy' seasons revving up shortly, this is a timely piece of research. It particularly focuses on young men aged 18-25 years, as a primary target group of sports-betting companies.

What do you think? Has betting become embedded within our sporting culture? Interested to hear what our young male forum members think too :)
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